GUEST: One of my frustrations in working with marketing professionals is how often they say "tactical" like it's a dirty word. I understand where it's coming from. It's not easy to make your way to the C-suite much less keep yourself there. It's a complicated job even before you consider pressure from shareholders, colleagues and the […]
GUEST: One of my frustrations in working with marketing professionals is how often they say "tactical" like it's a dirty word. I understand where it's coming from. It's not easy to make your way to the C-suite much less keep yourself there. It's a complicated job even before you consider pressure from shareholders, colleagues and the […]
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